The Gypsum Files

Notes on the Rock Nobody Knows

USG Corp. rebrands with Olympic sponsorships – Crains Chicago Business

leave a comment »

USG Corp. rebrands with Olympic sponsorships - Blogs On Sports - Crains Chicago Business

Building products company United States Gypsum Corp. today announced new four-year sponsorship deals with the U.S. Olympic and Paralympic teams and the Canadian Olympic Team.In unveiling the campaign, the CEO called it a “new beginning” for the 111-year-old company as the housing market recovers.The Chicago-based manufacturer, which produces Sheetrock gypsum panels for residential and nonresidential construction, has changed its official colors to red and gray from blue and added its first marketing slogan: “Its your world. Build it.”

via USG Corp. rebrands with Olympic sponsorships – Blogs On Sports – Crains Chicago Business.

Advertisements

Written by Elizabeth McCullough

October 1, 2013 at 9:50 pm

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: