The Gypsum Files

Notes on the Rock Nobody Knows

It isn’t called White Magic for nothing, you know

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Here is a charming and informative little video from the Gypsum Association. It dates from the early 1950s and was shown on television and in movie theaters to promote the industry.

For contrast, here’s the Gypsum Association’s current promotional video: The Miracle Mineral. I think it’s interesting to see what has changed and what has stayed the same over the years.

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Written by Elizabeth McCullough

April 24, 2014 at 8:00 am

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